How OKRs Differ from KPIs

OKRs and KPIs are both critical tools for tracking performance — but they serve very different purposes.

Think of it like this:

• OKRs are about where you're going

• KPIs are about how you're doing

Let’s break it down 👇

Objectives and Key Results (OKRs) help you define ambitious goals and track progress toward them.

• Forward-looking

• Often stretch targets

• Focused on strategic change or growth

• Reset every cycle (usually quarterly)

Example OKR:
Objective: Improve product onboarding
Key Result: Reduce average onboarding time from 7 to 3 days

Key Performance Indicators (KPIs) are metrics that show how well your business is performing in key areas.

• Ongoing and stable

• Used to monitor health

• Can be tied to OKRs, but also stand alone

• Tracked continuously (weekly, monthly, etc.)

Example KPI:

• Monthly Active Users (MAUs)

• Customer Churn Rate

• Net Promoter Score (NPS)

Often, OKRs are built around improving KPIs. For example:

✅ Objective: Increase customer satisfaction
📏 KR: Improve NPS from 45 to 70
📊 KPI being influenced: Net Promoter Score

• OKRs are managed in OKR Focus, tied to teams and cycles.

• KPIs are tracked in KPI Focus, with real-time dashboards and alerts.

OKRs move the needle.
KPIs tell you how the machine is running.

Use both — and let OrrinAI keep them in sync.