What are OKRs?

OKRs stand for Objectives and Key Results — a simple yet powerful framework for setting and tracking goals across teams and organizations.

Originally pioneered by Intel and later popularized by Google, OKRs are now used by companies of all sizes to drive alignment, focus, and measurable progress.

A clear, inspiring goal that answers:
"What do we want to achieve?"

• Short and motivational

• Time-bound and actionable

• Aligned with your strategy

Example: Launch a new customer onboarding experience

Specific, measurable outcomes that answer:
"How will we know we've achieved it?"

• Quantifiable (numbers are your friend)

• Outcome-focused (not tasks)

• Usually 2–5 per Objective

Example Key Results:

• Increase onboarding completion rate from 50% to 85%

• Reduce average onboarding time from 7 days to 3 days

• Achieve a 90% CSAT score on onboarding surveys

OKRs are a proven tool to help your team:

• Stay aligned on what really matters

• Measure progress clearly and objectively

• Focus efforts on high-impact work

• Encourage accountability and transparency

• A to-do list

• A performance review tool

• Set-it-and-forget-it goals

• Just for leadership — they're for every team

In OKR Focus, you’ll create OKRs at the company and team levels, track them through cycles, and connect them to tasks, initiatives, and KPIs.

It’s not just goal setting — it’s your strategy in motion.